coffee grounds

Subtle differences

Here is an advertisement that has been getting a lot of airtime on New Zealand television (YouTube embedding disallowed, you'll have to click through, but it's worth it). I point to this ad as an example of the kind of subtle differences between New Zealand and the United States. I don't think you'd see an ad like this in the United States. Now, admittedly it is the American car manufacturers who can only sell cars with reference to scenery, children asleep in minivans, cash rebates and finance terms. The foreign car ads in the United States are more innovative. But even the foreign ads often focus on the car. The connection between the car and the advertisement in "New Lancer, New Life" is subtle, at best. But funny.